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The comments page lets you manage comments across your Facebook and Instagram accounts from one place. You can view comment threads, reply to followers, moderate conversations, and use AI-assisted replies without switching between apps.

Supported platforms

PlatformCapabilities
FacebookView comments, reply, hide, delete
InstagramView comments, reply, hide, delete
Other platforms do not support comment management at this time.

Viewing comments

1

Open comments

Navigate to the Comments page from the workspace sidebar or the More menu on mobile.
2

Select an account

Choose a connected Facebook or Instagram account. If you only have one account, it is selected automatically. Only accounts on these two platforms appear in the list.
3

Browse posts

A list of your recent posts loads on the left. Select a post to see its comment thread. The first post with comments is selected by default.
4

Read the thread

The comment thread shows all top-level comments and their replies. Each comment displays the author, timestamp, message text, and like count.
On desktop, the comments page uses a three-panel layout: post list on the left, post media viewer in the center, and comment thread on the right. On mobile, you switch between a posts view and a thread view.

Replying to comments

Select a comment and type your reply in the input field. Press Cmd/Ctrl + Enter to send. Your reply is sent to the platform immediately and appears in the thread. Replies are sent as your connected page or business account, not your personal profile.

Threaded replies

Threads with 3 or fewer replies expand automatically. Threads with more replies are collapsed behind a View replies toggle. Click it to expand the full thread, or click Hide replies to collapse it again. When you reply, a “Replying to @Author” indicator appears above the input field so you can see who you are responding to.

Reply status

After sending, the reply shows one of these states:
  • Sending — a spinner appears while the reply is being delivered
  • Sent — a green checkmark with “Reply sent” appears for a few seconds
  • Failed — a red error message with a Retry button appears inline

AI reply assist

The comment thread includes an AI assist button next to the send button. It provides contextual suggestions based on the comment, post caption, platform, and your brand profile.

Available modes

ModeWhen it appearsWhat it does
Generate replyDraft is emptyCreates a new reply from scratch
EnhanceDraft existsImproves your existing draft
ShorterDraft existsMakes your draft more concise
More friendlyDraft existsAdjusts tone to be warmer
ProfessionalDraft existsAdjusts tone to be more formal
When your draft is empty, you see a single Generate reply button. Once you have text in the reply field, the button changes to an AI Assist dropdown with the enhancement options. The AI uses your brand profile to match your brand’s voice and tone when generating replies. If you have configured a brand profile, the generated replies reflect your brand personality.
Use AI reply assist to quickly respond to common questions or to adjust the tone of your reply before sending.

Moderating comments

You can take the following actions on individual comments:
ActionWhat it doesReversible?
HideHides the comment from public view on the platform. The comment still appears in your thread with a “hidden” indicator.Yes — click Unhide on the comment to restore it to public view.
UnhideRestores a previously hidden comment to public view.Yes — you can hide it again.
DeletePermanently removes the comment from the platform. A confirmation dialog appears before deletion.No — deletion is permanent.
All moderation actions use optimistic updates, meaning the change appears in your interface immediately while the request is sent to the platform in the background. If the platform request fails, the change is rolled back automatically.
Deleting a comment is permanent and cannot be undone.
Available moderation actions depend on the platform and your account permissions. You need page admin permissions to hide or delete comments.

Searching posts

Use the search bar at the top of the post list to filter posts by caption text. This helps you find comments on a specific piece of content quickly.

Deep linking

You can link directly to a specific comment using URL query parameters:
/comments?account=ACCOUNT_ID&post=POST_ID&comment=COMMENT_ID
When you open a deep link, the page automatically selects the account, opens the post, and scrolls to the specified comment with a brief highlight animation. This is useful for sharing links to specific comments with team members or from notification emails. Each comment also includes a link icon that opens the original post or comment directly on the platform.

Last synced time

The toolbar displays when comments were last synced. You can pull down to refresh on mobile or use the refresh button to fetch the latest comments.

Monitoring for new comments

Socializioz does not currently send push or in-app notifications when new comments arrive on your posts. To stay on top of engagement, check the comments page regularly or use the Last synced timestamp to see when data was last refreshed. You can also monitor comment activity through:
  • Published posts — each post card shows a comment count, so a rising number indicates new engagement
  • Analytics — track overall comment trends in the analytics dashboard
  • Platform notifications — enable notifications directly in each platform’s app (Instagram, Facebook) for real-time alerts about new comments
Bookmark the comments page or add it to your daily workflow to catch new engagement before it goes stale.

Troubleshooting

IssueWhat to do
No accounts appearConnect a Facebook or Instagram account from the connections page. Only Facebook and Instagram accounts show in the comments view.
Comments not loadingCheck that your account token is still valid. Try disconnecting and reconnecting the account from the connections page.
Reply failedCheck your network connection and try again using the inline Retry button. If the error persists, verify your account permissions.
Cannot hide or deleteVerify that your account has page admin permissions on the platform.
Hide/unhide action revertedThe platform rejected the request. This can happen if your permissions have changed. Reconnect the account and try again.
AI reply assist not generatingMake sure you have at least one comment selected. The AI needs the comment context to generate a reply. If the service is unavailable, try again in a few moments.
Deep link not workingVerify that the account, post, and comment IDs in the URL are correct and belong to your workspace. The comment may have been deleted on the platform.