Campaigns

Campaigns are execution workspaces for a launch, promotion, event, or recurring marketing objective. They connect the campaign brief to planned content, real posts, scheduling, and performance.

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Campaign command center

The Campaigns workspace includes:

• Live, draft, and completed campaign summaries.
• Search, status, platform, and sorting controls.
• Campaign cards with dates, channels, planned-content counts, and linked posts.
• Grid and calendar-oriented views.
• A campaign detail panel with KPIs, AI insights, planned content, and published content.

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Create a campaign

Select New Campaign and work through the guided setup.

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Core brief

Add the campaign name, description, objective, and status.

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Schedule and targeting

Optionally add start and end dates, target audience details, channels, and other planning context.

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AI suggestions

Socializioz can suggest campaign directions using the current brief and available past-campaign context. Suggestions remain editable and do not publish content automatically.

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Campaign statuses

Campaigns use clear lifecycle states such as Draft, Active, and Completed. The status describes the campaign itself; changing it does not silently publish, cancel, or rewrite linked posts.

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Campaign detail

Open a campaign to review:

• Campaign objective, date range, channels, and current status.
• KPI summaries based on linked content and available performance data.
• AI-assisted campaign observations.
• All linked posts.
• Planned content items.
• Published content.

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Planned content and posts

Planned content represents ideas or intended deliverables that are not necessarily publishable posts yet. Real posts have their own publishing lifecycle, such as draft, pending approval, scheduled, publishing, published, or failed. The current campaign detail view is designed primarily for review and tracking. Use the Agent, MCP tools, or the relevant creation workflow to create or update campaign plan items and turn approved ideas into draft posts.

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Export to Google Sheets

From a campaign’s detail view, choose Export to Google Sheets to create a new formatted spreadsheet from the available campaign information. If Google authorization is missing, Socializioz opens the connection flow and resumes the export. See Google Sheets exports.

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Work with the Agent or MCP

The Socializioz Agent and authenticated MCP clients can help with campaign operations such as:

• Create or update a campaign.
• Review campaign context and progress.
• Create and update content-plan items.
• Convert a content-plan item into a draft post.
• Summarize linked content and available performance.

Actions remain workspace-scoped and use the same approval and publishing safeguards as the web app.

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Recommended workflow

1. Define the objective and audience.
2. Set the date range and channels.
3. Build the content plan.
4. Convert selected ideas into drafts.
5. Review or approve the drafts.
6. Schedule or publish.
7. Return to the campaign to review delivery and performance.

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Editing and deletion

You can edit campaign fields from the campaign workspace. Deleting a campaign is a destructive action and requires confirmation. Review linked content before deletion so you understand what will remain available elsewhere in the workspace.

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Troubleshooting

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A campaign is missing

Confirm the active workspace and clear campaign filters. Campaign visibility is workspace-scoped.

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Planned and published counts look different

Planned content and posts are separate record types. A planned item does not count as a published post until a real post is created and successfully published.

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AI insights are limited

Insights depend on the campaign brief, linked posts, and available performance data. Add more context or wait for published content to collect results.

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Related

• Socializioz Agent
• Post composer
• Content and media workflow
• Scheduling and calendar
• Analytics