Analytics

Analytics combines provider insights with Socializioz delivery data. Available metrics depend on the connected platform, account type, permissions, selected period, and whether the provider returned data.

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Main views

The Analytics workspace includes tabs for areas such as:

• Overview — account performance, KPI summaries, trends, and smart highlights.
• Content — top-performing content when provider data is available.
• Ads — read-only Meta advertising reporting where the required connection and permissions are available.
• Delivery — Socializioz publishing outcomes for the selected period.

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Filters and date ranges

Choose a 7-day, 30-day, or 90-day range and filter to a specific connected account where available. Metrics and comparisons always reflect the active filter state.

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Organic performance

For supported Facebook and Instagram connections, available Meta insights can include values such as:

• Reach and impressions or views.
• Engagement and engagement rate.
• Reactions or likes, comments, and shares.
• Followers.
• Per-account performance.
• Top content ranked by engagement.

Unavailable values are shown as unavailable rather than invented or estimated.

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Delivery health

Delivery health is based on Socializioz post records, not provider audience insights. It helps you review how many posts were scheduled, published, or failed during the selected period. This distinction matters: a post can be delivered successfully even when the provider does not expose detailed audience metrics.

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Permission and data health

Meta insights require the relevant permissions. Analytics can show when a reconnect is needed or when permissions are valid but the provider has not returned enough data yet. Use Refresh after reconnecting or when recent data is still populating.

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Meta advertising reports

Where enabled, Meta advertising reporting is read-only. It can display connected ad-account structure and reporting metrics such as spend, impressions, reach, clicks, CTR, CPC, and CPM. Socializioz does not use this view to create or modify ads.

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Export PDF

Use the export action to generate a PDF for the selected date range and account filter. The export reflects currently available data; missing provider metrics remain missing in the report.

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Use results in the next workflow

Analytics is most useful when it feeds the next decision:

1. Identify the strongest account or content.
2. Review which campaign and creative produced the result.
3. Ask the Agent to summarize the evidence.
4. Create the next campaign or draft using those findings.

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Troubleshooting

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Metrics are missing

Check the platform, account type, date range, and permission-health message. Some providers do not expose every metric.

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Data looks stale

Refresh the view and confirm that the account remains connected. Provider reporting can lag behind publishing.

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Delivery and engagement totals do not match

They measure different things. Delivery comes from Socializioz post states; engagement comes from provider insights.

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Related

• Campaigns
• Publishing Hub
• Activity log
• Connections