Analytics

Analytics combines provider insights with Socializioz delivery data. Available metrics depend on the connected platform, account type, permissions, selected period, and whether the provider returned data.

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Main views

The Analytics workspace includes tabs for areas such as:

• Overview — account performance, KPI summaries, trends, and smart highlights.
• Content — top-performing content when provider data is available.
• Paid Ads — an integrated multi-provider advertising workspace for authorized reporting and provider-specific creation or management. See Paid Ads.
• Delivery — Socializioz publishing outcomes for the selected period.

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Filters and date ranges

Choose a 7-day, 30-day, or 90-day range and filter to a specific connected account where available. Metrics and comparisons always reflect the active filter state.

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Organic performance

For supported Facebook and Instagram connections, available Meta insights can include values such as:

• Reach and impressions or views.
• Engagement and engagement rate.
• Reactions or likes, comments, and shares.
• Followers.
• Per-account performance.
• Top content ranked by engagement.

Unavailable values are shown as unavailable rather than invented or estimated.

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Delivery health

Delivery health is based on Socializioz post records, not provider audience insights. It helps you review how many posts were scheduled, published, or failed during the selected period. This distinction matters: a post can be delivered successfully even when the provider does not expose detailed audience metrics.

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Permission and data health

Meta insights require the relevant permissions. Analytics can show when a reconnect is needed or when permissions are valid but the provider has not returned enough data yet. Use Refresh after reconnecting or when recent data is still populating.

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Paid Ads: reporting and campaign management

Socializioz includes a dedicated Paid Ads workspace covering Meta, X, Google Ads, TikTok Ads, Pinterest Ads, Reddit Ads, and OpenAI Ads, with capabilities that differ by provider and authorized account. Meta and X are currently reporting-focused in this surface. Google, TikTok, Pinterest and Reddit Ads expose supported provider-capability-driven creation and management steps. OpenAI Ads has a dedicated campaign, ad-group, ad and account-management flow. The Ads workspace is separate from the organic engagement analytics on this page. Advertising spend belongs to the connected advertising provider, not to your Socializioz Creative Credit balance. Provider reporting can be partial or unavailable for accounts lacking permissions. See Paid Ads for account setup, management, and troubleshooting.

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Export PDF

Use the export action to generate a PDF for the selected date range and account filter. The export reflects currently available data; missing provider metrics remain missing in the report.

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Use results in the next workflow

Analytics is most useful when it feeds the next decision:

1. Identify the strongest account or content.
2. Review which campaign and creative produced the result.
3. Ask the Agent to summarize the evidence.
4. Create the next campaign or draft using those findings.

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Troubleshooting

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Metrics are missing

Check the platform, account type, date range, and permission-health message. Some providers do not expose every metric.

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Data looks stale

Refresh the view and confirm that the account remains connected. Provider reporting can lag behind publishing.

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Delivery and engagement totals do not match

They measure different things. Delivery comes from Socializioz post states; engagement comes from provider insights.

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Related

• Campaigns
• Publishing Hub
• Activity log
• Connections