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The Media Library is your shared workspace file library. It stores reusable images, videos and supported documents (with selected audio-reference formats recognized by the upload path). Images and videos can be attached to posts after validation; storing a document does not make it directly publishable as social-post media.

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When to use it

Use the Media library when you need to:
  • Upload images, videos, and supported documents for upcoming work.
  • Reuse existing visual assets and reference files across campaigns.
  • Find files quickly by type, status, or name.
  • Import media from a public URL.
  • Access AI-generated media saved to your workspace.
For writing and publishing, continue in the Post composer.

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Main actions

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1) Add media

You can add files by:
  • Uploading from your device.
  • Importing from a public HTTPS URL.
  • Generating assets with AI tools (saved automatically to the library).
The file picker supports JPEG, PNG, WebP, GIF, MP4, MOV, WebM and documents including PDF, TXT, CSV, JSON, Markdown, RTF, Word, Excel and PowerPoint. The underlying upload pipeline also recognizes selected audio-reference MIME types for compatible Studio uses; the standard picker does not necessarily offer audio selection. Per-file upload checks are currently 50 MB for images, 100 MB for videos, and 50 MB for documents/recognized audio. Storage and format validation can still reject files. Uploads use bounded concurrency and can continue while you navigate the app. Import from URL is a narrower flow: it supports eligible publicly accessible images and videos, not general document import. Its current import download limits are 20 MB per image and 50 MB per video, with safety and media-type checks. Use clear file names and consistent conventions to make searching easier for your team.

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2) Organize and find assets

Use search and filters to narrow by:
  • Asset type (All, Images, Videos or Files).
  • Processing readiness.
  • Relevant status labels.
This is especially useful for teams handling many assets per week.

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3) Preview before use

Open an image or video to review quality, dimensions and metadata before attaching it to a post. Documents use a dedicated viewer: eligible PDFs and text-like files can be previewed, and spreadsheet previews use the supported backend. In-browser preview limits are separate from upload limits: up to 25 MB for PDFs and 5 MB for text-like files. Some Office and other binary formats are stored and downloadable but are not reliably previewable in the browser. Download the complete original if needed.

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4) Use assets in content workflows

From the library, you can:
  • Attach assets in the composer.
  • Download originals for external editing.
  • Copy links for collaboration.
  • Remove outdated files to keep storage clean.

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5) Manage assets in bulk

Use multi-select when cleaning older assets or removing failed/unused media at scale.

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AI creation, Studio and credit-backed assets

The Generate area may show either the standard image/video generator or Advanced AI Studio, depending on account access and rollout. Advanced Studio includes model selection, editing/reference controls, Quick Create and, for eligible plans, Workflow Canvas. Both generation paths save successful media as reusable library assets. Creation uses Creative Credits rather than a fixed number of free image/video/Reel generations. Credits belong to the billing owner’s shared wallet; the plan allowance and optional purchases are described in Creative Credits. Generated media is separate from the destination-specific post that later uses it. For complete steps see AI content generation, AI models and Workflow Canvas.

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Important notes

  • Supported formats and file-size limits apply during upload and import.
  • URL imports must be publicly accessible over HTTPS.
  • Some images/videos need processing time before they are ready for publishing. A stored document is not automatically suitable as social-post media.
  • Media-storage size is not currently documented as a commercial plan quota in the active plan-entitlement contract.
  • Platform-specific requirements still apply at publish time, even if an asset is stored successfully.

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Troubleshooting

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Upload fails

Common causes:
  • Unsupported format.
  • File exceeds allowed size.
  • Temporary network interruption.
Fix: re-export to supported settings and retry.

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Import from URL fails

Common causes:
  • URL is private, blocked, or not direct media.
  • URL is not HTTPS.
Fix: use a direct, publicly accessible HTTPS media URL and retry.

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Asset is stuck processing

Common causes:
  • Queue delay for generated or transformed media.
Fix: refresh after a short wait. If it remains stuck, regenerate/reupload and check Activity log.

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I cannot preview a document

Some binary or Office formats require download, and large PDFs or text files can exceed the in-browser preview limits. Choose Download to open the original in an appropriate app.

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I cannot attach an asset to a post

Common causes:
  • Asset is still processing.
  • Asset does not meet platform requirements.
Fix: wait for ready status or replace with a compatible file in Post composer.

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Practical workflow example

A reliable asset workflow for busy teams:
  1. Upload campaign assets in batches at the start of the week.
  2. Apply clear naming so assets are searchable later.
  3. Preview files before attaching to confirm quality and format.
  4. Reuse proven assets in new posts where appropriate.
  5. Remove unused or outdated files when they no longer belong in the shared working library.
Consistent media hygiene reduces publishing errors and speeds up post creation.
Last modified on October 20, 2026