> ## Documentation Index
> Fetch the complete documentation index at: https://docs.socializioz.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Brand profiles
> Configure brand identity, tone of voice, target audience, and AI personality so every caption, image, and campaign Socializioz generates stays on-brand.
Brand profiles tell the AI assistant about your brand so every caption, image, and reply matches your voice and style. Each workspace can have multiple brand profiles — one per brand, product line, or client — each linked to specific social accounts.
## Why brand profiles matter
When you generate content with the [AI chat](/features/ai-chat) or [composer](/features/composer), the assistant reads your active brand profile to decide tone, vocabulary, emoji usage, and visual style. Without a profile, the AI uses generic defaults. With a detailed profile, generated captions sound like your brand wrote them.
## Creating a brand profile
You can create a brand profile during [onboarding](/getting-started/onboarding) or at any time from workspace settings.
Go to **Settings > Workspace** and scroll to the **Brand Profiles** section. If you have not created any profiles yet, a prompt with a **Create Brand** button appears.
Enter your website URL and click **Scan**. The system analyzes your site and auto-fills your brand name, tagline, description, industry, colors, logo, tone, and target audience. You can edit any auto-filled field afterward.
Fill in or adjust: logo, brand name, tagline, industry, website URL, and description.
Choose a tone of voice and target audience from the presets, or type a custom value.
Adjust the humor, empathy, and professionalism sliders. Set emoji usage and response length preferences.
Select which connected accounts belong to this brand. This determines which profile the AI uses when publishing to each account.
Click **Save** to create the profile. It takes effect on new AI conversations immediately.
## Smart import from website
Smart import analyzes your website and pre-fills your profile automatically. Enter your website URL and click **Scan** to detect:
* Brand name and tagline
* Description
* Industry category
* Brand colors (used by AI for visual content)
* Logo
* Tone of voice
* Target audience
Brand colors detected by smart import are stored in your profile and used by the AI for visual content generation. They cannot be viewed or edited manually in the form at this time.
Smart import works best on pages with clear branding — your homepage or about page. If the scan misses something, you can fill it in manually.
## Profile sections
### Identity
| Field | Description |
| ----------- | ------------------------------------------------------------------ |
| Logo | Your brand logo, shown on the profile card |
| Brand name | The display name for this brand |
| Tagline | A short brand tagline or slogan |
| Industry | Select from 20 presets or enter a custom industry (see list below) |
| Website | Your brand's website URL |
| Description | A brief description of your brand or business |
The 20 predefined industries are: Technology, Fashion, Food & Beverage, Health & Wellness, Real Estate, Education, Finance, Travel, Entertainment, Automotive, Beauty, Sports, Marketing, E-commerce, Non-profit, Consulting, Art & Design, Gaming, Media, and Legal.
The industry field supports type-ahead filtering. Start typing and matching industries appear in a dropdown. You can also enter a completely custom industry if none of the presets fit.
### Tone of voice
Choose how your brand communicates. Select one preset or type a custom tone description:
| Preset | Best for |
| ------------- | ---------------------------------------------- |
| Professional | Corporate brands, B2B, financial services |
| Friendly | Community brands, lifestyle, consumer products |
| Energetic | Fitness, events, youth-focused brands |
| Educational | EdTech, courses, how-to content |
| Inspirational | Non-profits, coaching, personal development |
| Bold | Startups, disruptors, fashion |
### Target audience
Define who your content speaks to. Select a preset or describe a custom audience:
* Professionals
* Students
* Parents
* Investors
* Businesses
* General Public
### Brand goal
A free-text field describing what you want to achieve — for example, "Increase brand awareness among young professionals" or "Drive product signups through educational content."
### Connected accounts
Select which social accounts belong to this brand. When you publish or generate content for a linked account, the AI automatically uses this brand profile.
If you manage multiple brands in one workspace, link each social account to the correct profile so the AI never mixes up brand voices.
### AI personality
Fine-tune how the AI communicates for this brand:
| Setting | Options | What it controls |
| --------------- | ------------------------------ | ----------------------------------------------------- |
| Humor | Slider 0–100% | How playful or serious the generated text is |
| Empathy | Slider 0–100% | How warm and understanding the tone feels |
| Professionalism | Slider 0–100% | How formal or casual the language is |
| Emoji usage | None, Minimal, Moderate, Heavy | How often emojis appear in generated content |
| Response length | Concise, Balanced, Detailed | How long AI-generated captions and replies tend to be |
#### How sliders affect output
The three personality sliders work together to shape the AI's writing style:
* **Humor at 0%** produces strictly factual, informational text. **At 100%**, the AI uses wordplay, lighthearted phrasing, and playful language where appropriate.
* **Empathy at 0%** keeps the tone neutral and transactional. **At 100%**, the AI writes with warmth, acknowledges the reader's feelings, and uses inclusive language.
* **Professionalism at 0%** allows casual, conversational language including contractions and informal phrasing. **At 100%**, the AI uses formal vocabulary, complete sentences, and avoids slang.
When sliders interact, the AI balances them. For example, high humor with high professionalism produces witty but polished copy rather than informal jokes. Low empathy with high professionalism produces direct, business-like communication.
#### Choosing emoji and length settings
* **Emoji usage** controls whether generated captions and replies include emojis. Set it to **None** for corporate or legal content, **Minimal** for occasional accent emojis, **Moderate** for social-friendly posts, or **Heavy** for highly visual platforms like Instagram.
* **Response length** sets the default verbosity. **Concise** produces short punchy captions (ideal for X and TikTok). **Balanced** works for most platforms. **Detailed** generates longer captions with context (useful for LinkedIn and Facebook).
### Brand guidelines
Add specific rules for the AI to follow — for example:
* "Never use slang"
* "Always include a call to action"
* "Avoid mentioning competitors by name"
* "Use metric units, not imperial"
Click **AI Suggest** to have the AI generate guidelines based on your brand details. You can edit the suggestions before saving.
## Managing multiple profiles
Brand profiles appear as cards in a grid on the workspace settings page. Each card shows:
* Brand logo (or a placeholder icon)
* Brand name and tagline
* Industry and tone badges
* A count of linked social accounts (for example, "3 accounts")
From the card grid you can:
* Click **Add** to create a new brand profile
* Click **Edit** on any card to modify it
* Click **Delete** on a card to remove it (a confirmation prompt appears before deletion)
### How the AI selects a profile
When you publish or generate content, the AI matches the brand profile to the connected social account you are targeting. If an account is linked to a brand profile, that profile is used automatically. If no profile is linked, the AI uses generic defaults.
After updating your brand profile, start a new AI conversation to ensure the assistant picks up the latest settings. Existing conversations may use cached context.
## Common workflows
### Setting up profiles for an agency
If you manage multiple clients, create a separate brand profile for each client within your workspace. Link each client's social accounts to their respective profile. This way, content generated for Client A uses Client A's voice, and Client B's posts sound like Client B.
For complete isolation between clients (separate billing, team members, and analytics), use separate [workspaces](/features/workspace-settings#data-isolation-between-workspaces) instead.
### Refreshing a brand profile after a rebrand
If your website has been updated with new branding, open the brand profile, enter your URL, and click **Scan** to pull in the latest brand elements.
Check that auto-detected fields match your new brand identity. Update tone, audience, and guidelines as needed.
Add any new rules that reflect the rebrand — for example, updated terminology or messaging pillars.
New AI conversations will use the updated profile. Existing conversations may still reference the old profile.
### Using AI Suggest for brand guidelines
If you are not sure what guidelines to add, fill in your identity, tone, and audience fields first, then click **AI Suggest** in the guidelines section. The AI generates rules tailored to your brand profile. Review and edit the suggestions, then save.
## Troubleshooting
| Problem | Resolution |
| ------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Smart import did not detect my brand | Make sure the URL points to a public page with visible branding (logo, company name, meta tags). Try your homepage or about page. |
| AI content does not match my brand voice | Check that the social account you are publishing to is linked to the correct brand profile. Open the profile and verify the tone, audience, and guidelines match your expectations. |
| Brand profile changes not reflected in AI content | Start a new AI conversation after updating your profile. Existing conversations may use cached context. |
| Not sure which profile the AI is using | The AI matches the profile to the connected social account being used. Check the **Connected accounts** section of each profile to see which accounts are linked. |
| Cannot edit a brand profile | Only **Owner** and **Admin** roles can edit brand profiles. Check your role in the Members section of workspace settings. |
| Deleted a profile by accident | Brand profile deletion is permanent. You will need to create a new profile. Use smart import to speed up the process. |
## Related
* [AI chat assistant](/features/ai-chat) — the AI uses your brand profile to generate on-brand content
* [Post composer](/features/composer) — AI writing tools in the composer reference your active brand profile
* [AI content generation](/features/ai-content-generation) — brand context shapes generated captions and images
* [Workspace settings](/features/workspace-settings) — manage brand profiles from the workspace tab
* [Comments](/features/comments) — AI reply assist uses your brand voice for comment responses